Internet Advertising

Talking about boosting traffic to your website, there are two main variants to consider: search engine optimization(SEO) and pay-per-click (PPC) advertising.

Let’s take a look at the first approach. SEO allows you to build traffic for free. What you need to do is to achieve high rankings in the search results thanks to the content of your site – if it’s good enough you will get results right after the sponsored resources. If your SEO will follow best practices your site will occupy closer positions in the list. Don’t expect that you will succeed in achieving natural results right away, but the free and targeted traffic are worth your time efforts and investment.

On the other hand, you can just pay for traffic. For PPC advertising, you can use lots of programs provided by Yahoo Search Marketing, Google Adwords and others. This way your ads will be taken straight to the sponsored section of the results page. The fee you need to pay will be based on the competitiveness of the chosen keyword — whenever somebody goes through your ad to the website.

But which option should you choose? You need to decide considering your needs and the budget. If you need fast results and there are enough financial resources – PPC might be better variant.

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