Before we will move on to the key mobile ranking factors, we would like to recall you in brief about the mobile optimization. So, mobile optimization is not an easy process of making sure that customers, who access your site from mobile devices, have an available appropriate interface, optimized for the particular device.
Let us clarify now, what is the mobile SEO. To put it bluntly, everybody knows that there is such a tendency, especially among the young people, to spend plenty of time absorbed in their mobile devices and tablets. Unfortunately, a lot of current websites aren’t completely customized to appropriate screen sizes and corresponding loading time. To the best of our knowledge, mobile website optimization pays attention at many factors. Here are just the main ones: site design, site structure, page loading speed, and related factors.
It would be nice to mention, if your website is already fully optimized for PC searching, there are still a couple of necessary things that you have to consider while optimizing for mobile devices. I will not detalize them thoroughly, but here is the list of the most significant:
- take care of the page speed;
- mobile friendly interface is important;
- try not to use pop-ups;
- customize to the fat finger;
- optimize headlines and descriptions as well;
- don’t forget to optimize also for your local search;
- let the site configuration be universal;
- apply appropriate web design techniques;
- dynamic serving facilitates the tasks;
- don’t develop the mobile URL address wrongly.
Now it is the high time to concentrate on the main topic of this article. So, we are looking forward to providing you with the key ranking factors within the world of mobiles.
1) Mobile Search: Trends and traffic
Mobile traffic has dramatically risen due to different circumstances. Let us tell you something: mobile phones and devices are become increasingly widespread all around the world. And the same thing we can say about the mobile internet access as well. As one can see, those gadgets have already become an inevitable part of our life. There is no exaggeration in this utterance.
To be really honest with you, let’s refer a little bit to statistics. Several investigations prove the fact, that the share of mobile online traffic during the period between 2013-2015 has doubled its figures from 14% to 29% accordingly. It is simply amazing, don’t you agree? Google conducted an interesting research in 2015, the aim of which was to compare the number of various Google searches performed on mobile devices with those ones performed on computers. The result was the following: the number of searches on mobiles was higher than that on PC in 10 countries, including the United States of America.
2) Mobile Friendliness
All you have to do to become sure that you have a mobile-friendly website, is to provide a correspondent user experience for those category of customers, who mostly use smartphones and other alternative mobile devices. Two basic issues, that plays an important role, are the small screen resolution and the touch navigation instead of traditional mouse pointer.
Please remember that the criteria of a websites mobile friendliness by Google are page-based, but never domain-based. That means you can have mobile-friendly and not mobile-friendly URLs on the same domain at the same period of time. Google recognizes alterations extremely rapidly (depending on the scanning time). For sure you need to check your website on PageSpeed Insights.
3) Top 100 SEO visibility
Because of the rapidly growing popularity of mobile gadgets, we have managed to estimate the top 100 pages by SEO Visibility (KPI developed by Searchmetrics) in the Google rating of mobile amiability. To be more precise, we investigated the homepages (the evaluation was URL specific not domain wide).
I would like to mention that only 80% of the top 100 sites were considered like mobile-friendly ones.
You have to be acquainted with the fact, that the period between of April 2015 – September 2015 has witnessed some improvements regarding the mobile friendliness. For instance, there were 80% of the websites optimized for mobiles, 16% of the sites were not optimized for that at all, and 4% were simply not accessible in April 2015. While in September 2015 the situaton has considerably changed: 90% of the websites were optimized successfully, 8% of the sites were not, and only 2% were without access. It would be nice to know that the amount of mobile optimized web pages during this period has increased due to various updates.
In case you are curious to know your visibility, you are welcome to apply Searchmetrics Research Cloud. It will give you an opportunity to compare both visibilities: PC SEO visibility with the Mobile SEO visibility.
4) Effects of the mobile update
Frankly speaking, there have been some interesting advents of technologies in the wake of the Google mobile-friendly update and websites have reacted in different ways. We are enthusiastic to provide you with a couple of examples from Searchmetrics Suite. So, let’s get down to business.
It is not any secret to you that there are always those web resourses, which, regardless their visibility on mobiles, usually take the lower positions in the google mobile rankings. The website, called ‘’dict.cc’’ is a perfect example of this phenomenon.
Naturally, there can be some websites that always support all of the mobile updates on time. A good example for this can be site reddit.com with a dedicated mobile appendix. As far as you may understand, the appendix was launched after the updates for the very first time, however it didn’t prevent it from being mobile visible.
As this study has made clear, both user search behavior and search results differ depending on the device
used to perform the search. But this knowledge is just the first step. There are other aspects that need to be
take into account when it comes to mobile search.
There are one category of sites, which normally implements appropriate web design. On the one hand, this statement is simple and clear, but on the other hand, both client search behavior and search queries results can significantly differ from one another. The key reason for that occasion is the dependability from the device or devices, which were used to conduct the search. But this acknowledgement considered to be only the beginning, because there are still plenty of other important factors that need to be revised and thoroughly investigated when it comes to dealing with the mobile search.
5) Further Aspects of Mobile Search
The keyword search values differs greatly in the mobile SEO requirements. From the strategic point of view, a technology of integrating device distribution is really inevitable.
Local rankings for mobile play important role in mobile search. To put it bluntly, mobile search SEO has more individual approach than that of the desktops.
6) Mobile technical
It is evident that different technical aspects have affected google SEO recommendations. That’s why building of a mobile website can not be ignored. There are some prompts below, that will help you to make website for mobile devices.
I will give you one useful tip: maintain optimal file size, because it was proved, that the large files can decelerate loading progress. You can always improve the mobile web pages loading times by using Google Page Speed or Searchmetrics Site Structure Optimization.
If you want to engage a lot of new users, then try to keep away from using Flash. This technology is currently out of date.
Concentrate on developing a well-known brand, but not on keywords or domain.
It would be productive if you can reduce your URLs address.
Prevent different attempts of mobile followers redirection.
This shortlist of mobile SEO requirements will come in handy by all means. These tips reveal how to create a mobile version of website in a friendly way.
7) User experience
Because of the limited screen available on mobile devices, user experience is extremely crucial here. Factors such as design and user interface play an immense role. In this part of the article we provide you with the mobile ranking factors connected with design and usability matters.
To begin with, place the elements, on which user is able to click, in accordance with the font for various types of displays.
Clarify the structure of your content, but remember to exclude needless material.
Adjust the images, used in the site, to speed up load times. By the way, delete advertisements where it is possible.
2015 year has proved that content is far from being the least thing for high ratings.
The fact that content role is getting more important in the mobile SEO doesn’t mean that the situation is similar when talking about the desktops. So, generally, reducing content length for mobile devices may sometimes be useful.
9) Social signals
I want to underline the fact that the average number of various social signals has increased in both desktop and mobile results in comparison to 2014.
In rare occasions, the maximum value for the desktop results sometimes is not visible at all. Without shortening the scale, it could be hard to present the mobile data accurately.
In one word saying, genuine social signals can serve as reward for high results in the rankings.
It is a relevant information that such ranking factor as backlinks will lose its magnitude soon, since social signals are about to rule the mobile world.
The number of unfollowed web pages via mobiles is still comparatively low. However it is going to increase with the flow of time.
Users trust the backlinks from news pages as a rule.